The market for Mobile Learning is going to experience a huge year. As more people prefer to train on the go, m-learning is becoming more and more popular.
According to a report by Ambient Insight, the worldwide Mobile Learning market should reach $12.2 billion in 2017. That’s more than double the $5.3 billion from a year or so ago. It also represents the shift in people’s perception about information as a whole.
More and more people are getting online mostly or even exclusively via their smartphones. The Internet and its content are consumed on the move. This means people are almost always online and also that they prefer constant access to bite-size information. Shorter videos are back as a trend, as are shorter articles as a whole.
Online trainings also feel the change in the face of Mobile Learning. It opens up a lot of new opportunities for people. They can now have access to information and trainings at any point they desire. Self-paced trainings give people the freedom to learn when it’s convenient for them. Of course, they might not be suitable for all types of information or courses, but they can be a great addition to many of them.
Hence, the huge jump in the market. But it’s not only because of convenience. It’s due to the business. According to Gartner, the mobile workforce is going to at least double, maybe even triple, in size by 2018. More and more people are going to get more and more done via their mobile devices. All of this will further propel the Mobile Learning market to new heights.
It’s already reflecting on companies. According to InFocus, 47% of organizations use mobile devices in their training programs. They’ve done their homework and found that m-learning helps boots engagement and knowledge retention. The workers are more into easily accessible content and end up doing more. It serves as a great way to add to bigger complex trainings or even hold entire courses on mobile. Plus it gives more options for customizing the content which is always welcome.
In short, Mobile Learning is here to stay. And it will get bigger and bigger. So, you might want to think about exploring the benefits for your organization. They may be more than you expect.